This study explores how Indonesian users on X (formerly Twitter) frame ethical concerns surrounding AI-generated visual content, particularly the transition from AI-generated images to video. Employing Framing Theory and Crisis Informatics, this research analyzes 150 manually collected tweets from April to June 2025 to understand public discourse related to ownership, consent, exploitation, and misinformation. Findings reveal dominant anxieties over authorship confusion, data exploitation, creative labor devaluation, and the escalation of AI-fueled misinformation through deepfakes and scams. These issues are articulated through citizen-to-citizen debates, highlighting concerns over the erosion of creative authenticity and public trust, and citizen-to-state engagements reflecting frustration with Indonesia’s inadequate regulatory protections. While some users express cautious optimism about AI’s potential benefits in education, mental health, and entrepreneurship, the prevailing discourse emphasizes protection.

Authors:
Suci Marini Novianty, LSPR Communication & Business Institute, Indonesia
Nathalia Gunarian, LSPR Communication & Business Institute, Indonesia
Audhiandra Okviosa, LSPR Communication & Business Institute, Indonesia

About the Presenter(s)
Audhiandra Okviosa, doctoral candidate at LSPR Jakarta, focuses her research on women’s leadership in cross-cultural communication. Her academic work bridges theory and practice to advance discourse on leadership, and intercultural studies.
https://www.linkedin.com/in/audhiandra-okviosa-a4036b27

Suci Marini Novianty is a doctoral student at LSPR Communication and Business Institute. Her interests include social media, gender, leadership, and interpersonal dynamics. Currently, Suci's research explores leadership and digital sphere.
https://www.linkedin.com/in/sucimarini
https://www.researchgate.net/profile/Suci-Novianty-2?ev=hdr_xprf

Connect on Linkedin
https://www.linkedin.com/in/audhiandra-okviosa-a4036b27

Additional website of interest
https://www.instagram.com/audiokviosa

See this presentation on the full schedule – Thursday Schedule

Bookmark