Aesthetics and Design
Session Chair: Elham Morshedzadeh
09:15 –
Design-Relevant Properties of Bamboo for Sustainable Acoustic Material Development (113280)
Picharawee Suraareekul is a lecturer in the Design Program, Faculty of Architecture, Khon Kaen University, and also teaches in the Digital Entrepreneur Program, Faculty of Business Administration and Accountancy, Khon Kaen University.
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09:40 –
Social Media Sentiment Analysis on Municipal Solid Waste Charging Scheme in Hong Kong (112566)
Dr Phoebe Wong is a Senior Lecturer of the Division of Business and Hospitality Management, PolyU CPCE, Hong Kong.
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10:05 –
From Everyday Waste to Merit: Belief-Based Design Strategies for Sustainable Transformation in Thailand (113240)
Dr. Montida Lertnimanoradee is a Lecturer in Design at Khon Kaen University. Her research interests include sustainable and participatory design. She is currently researching upcycling and circular design for community development.
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10:30 –
Design as Translation: Beyond Aesthetics and Artifact Creation (112223)
Dr. Elham Morshedzadeh is an industrial designer, researcher, and educator at the University of Houston, where she directs the UH Health Design Lab.
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Advertising, Marketing and Public Relations
Session Chair: Liza Mae Nismal
09:15 –
When Text Stands, Falls, and Is Pulled: A Conceptual Extension of Text Rotation Effects in Advertising (112190)
Wang Jue is an Assistant Professor in the Department of Management, Faculty of Business Administration, Josai University, and a part-time lecturer in the Faculty of Business Administration at Hosei University.
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09:40 –
Different Faces, Similar Effects? Comparing AI Humans and AI Vtubers in Immersive Marketing and Consumer Purchase Intention (111154)
Mr. Hsieh Cheng-chih was a graduate student at the Graduate Institute of Design, National Yunlin University of Science and Technology.
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10:05 –
From Green Mindsets to Green Actions: Examining Consumption Behaviour Among Chinese Consumers (114239)
Dr Nadzirah Rosli is a Senior Lecturer at the Center for Value Creation and Human Well-being Studies, Faculty of Economics and Management, National University of Malaysia (UKM), Malaysia.
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10:30 –
The Transcendental Powers of Shopping: A Lived Experience of Retail Therapy During Significant Life Events (111378)
Dr. Liza Mae P. Nismal is currently the Program Chair of BSBA Marketing Management, one of the biggest program in the College of Business and Accountancy of the University of St. La Salle.
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Performances in Critical and Cultural Studies
Session Chair: Agnieszka Maresch
09:15 –
The Role of On-Stage and Off-Stage Content in Shaping Emotional Attachment and Loyalty: A Case Study of BTS (110742)
Ade Putri Aulia Wijharnasir, Doctoral Student at Ritsumeikan Asia Pacific University. Interests: youth mental health, childhood trauma, and fandom/media studies, focusing on connection. Current project: ACEs, social attachment, and fan interaction.
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09:40 –
Exclusion of Male Fans in K-Pop Fandom: Power Dynamics and Gendered Boundaries (110653)
JuneYoung An is aPhD student in Digital Culture and Communication at Birkbeck, University of London. Her research explores how digital platforms interact with fandom culture, with a particular focus of K-pop fandom. Her current project examines how p
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10:05 –
Emotional Dynamics Across Roles in Theater Actors: Empirical Foundations for a Step-Out Protocol (113718)
Dr Bori Na is currently a fellow researcher of SeongNam Research Institute, South Korea.
Her research focuses on cultural policy and local governance.
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10:30 –
“There Was Such Euphoria, Such Love, Such Ease”: The Polish Drag Scene and a Typology of Emancipatory Drag Performances (112420)
Agnieszka Maresch, a PhD candidate at the Institute of Sociology, University of Gdańsk, Poland, whose research interests focus on gender and queer studies.
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Session 2 |
Room A (4F) | Visual Culture
Session Chair: Bianca Yin-ki Cheung
11:10 –
Visualizing the Sacred: Hanging Deities and Visual Art Performances in Modern Taiwanese Daoist Rituals (112767)
Tsung Pei Yeh is a PhD Candidate in the Graduate Institute of Religious Studies at National Chengchi University. My research interests include Taiwanese folk religion, Daoist ritual, and spirituality. My current project explores spiritual pursuits in
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11:35 –
The Depictions of Skulls and Demons in Japanese Ukiyo-e (110831)
Dr. Yuniya Kawamura, Professor of Sociology, at the Fashion Institute of Technology/State University of NY. Her research interests include fashion theory, methodologies, visual culture, youth subcultures, arts and crafts, and aesthetics.
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12:00 –
Ghostly Vision and Manual Overwriting: Tsai Pou-Ching’s ‘In the Course of Seven Days’ as a Critique of Algorithmic Reality (113326)
Dr YinHua Chu is a University Assistant Professor/Lecturer at National Taipei University of Education, Taipei, Taiwan in Taiwan
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12:25 –
Rebirthing Tradition: Gao Jianfu’s Transnational Vision for a New National Painting in Early Republican China, 1910s–1940s (111146)
Dr Bianca Yin-ki Cheung is a University Assistant Professor/Lecturer at Lingnan University in Hong Kong
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Room B (4F) | Advertising, Marketing and Public Relations
Session Chair: Miao-Xuan Shen
11:10 –
Communicating Local Food Culture and Fusion Cuisine: Cultural Identity Construction and Glocalization in Restaurants in Thailand’s Southern Border Provinces (111681)
Sakiroh Yaena Benharoon is an Assistant Professor at the Faculty of Communication Sciences, Prince of Songkla University, Pattani Campus, Thailand. Her research interests lie in communication and cultural identity, and intercultural communication.
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11:35 –
Can a Virtual Student Speak for the University? A Social-influence Analysis of an AI Influencer in Vietnamese Higher-Education Communication (111886)
Dao Tuan Duc is a Lecturer at the Hanoi School of Business and Management, VNU. His interests lie in organisational communication across industries; his current project examines communication and employee engagement.
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12:00 –
Bridging the Digital Divide: Online Media Exposure and Learning and Innovation Platform (LIP) for Elderly Farmers in Thailand (112094)
Assistant Professor Pichit Thi-in, Ph.D. is currently a lecturer of Chandrakasem Rajabhat University, Faculty of Management Sciences (Communication Arts),Thailand.
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12:25 –
How Different Types of Social Media Influencer Transgressions Shape Consumers’ Perceived Ethicality and Emotional Trust: The Moderating Role of Community (113721)
Dr. Hsiu-Hua Chang is a Distinguished Professor in the Department of Business Administration at Feng Chia University, Taiwan.
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Room C (4F) | Film Criticism and Theory
Session Chair: Damien Spiccia
11:10 –
Filmmaking as a Visual Method of Cultural Negotiation: The Conservation of Intangible Cultural Heritage in Pema Tseden’s The Sacred Arrow (113985)
Dr Yang Li is currently working as an Assistant Professor in Academy of Film and Creative Technology at Xi’an Jiaotong-Liverpool University, Suzhou, PRC.
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11:35 –
The Samurai Sword as Media Dispositif: The Visual and Ideological Representation in Japanese Cinema, Manga, and Anime (113679)
Dr. Elahi is working as an Associate Professor in the Department of Media, Communication, and Journalism (MCJ) at North South University (NSU), Bangladesh.
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12:00 –
At the Symbolic Threshold: Opening and Closing Films and the Curatorial Construction of Greekness at the Greek Film Festival in Melbourne (113113)
Dr Eirini (Renata) Sifaki is currently Associate Professor of Cultural Theory and Criticism at the Department of Languages and Intercultural Studies, University of Thessaly, Greece.
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12:25 –
From Enemy to Other: Shifting Perspectives on Japan in Australian Cinema (108839)
Dr. Damien Spiccia is currently a Senior Lecturer at the Western Australian Academy of Performing Arts, at Edith Cowan University, in Perth, Australia.
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Room D (4F) | Visual Communication in Media and Literature
Session Chair: Lung Ghi Roger Lin
11:10 –
Visual Representation of Character Archetypes in Mystic Messenger: A Comparative Study of Zen and Seven (707) (110915)
just a graduate student in Dongseo University, South korean
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11:35 –
Knowledge, Power, and the Illusion of Freedom in Haruki Murakami’s ‘Kafka on the Shore’ (108252)
Safia Tahmeen is a doctoral scholar in The English and Foreign Languages University and is pursuing her PhD on the ludic aspects of Haruki Murakami’s fiction. Her research interests include memory studies, trauma studies, and ludic studies.
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12:00 –
Trust in the Idol: Necropolitics and the Commodification of Trust in to Be Hero X (109946)
Adrienne Stallings is an independent scholar and research assistant at Texas Christian University.
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12:25 –
The Traumatised Hero’s Journey: Healing, Endurance, and Performance from the US, Japan to Korea (111351)
Dr. Roger Lin: educator & artist. Assistant Professor at Hong Kong Chu Hai College. 200+ film/TV, theatre productions. Curated 60+ art exhibitions. Author of Ultraman v Superman (2024) and The Distant Ethics Generation (2026).
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Room G (4F) | Digital Humanities and the Arts
Session Chair: Erick Iroel Heredia Carrillo
11:10 –
The Photograph that Never Happened: AI and the Reimagining of Presence (106295)
Jerrica Sabariaga is a visual artist, researcher, and photographer whose work explores space, mapping, and photography, examining the links between past and present. She is currently a PhD student at De La Salle University–Manila, where her research focuses on Philosophy and its application to different media and fieldwork.
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11:35 –
The Watched Hand: Authorship, Visibility, and the Performance of Process in the Age of AI (113433)
Anh N. L. T. is currently a lecturer in Applied English at Ho Chi Minh City University of Banking, Vietnam. Her interests lie at the intersection of literary studies and psychology, particularly in how authorial identity affects reader response.
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12:00 –
Algorithmic Authorship and Posthuman Textuality: Rethinking Literary Theory in the Age of Generative Artificial Intelligence (110478)
Dr. Francis Xavier R. Salcedo is currently a Senior Lecturer and shared faculty of the Literature, Theology and Political Science Departments at De La Salle University, Philippines
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12:25 –
Between Prompt and Clay: Generative AI, Artisanal Ceramics, and the Imagination of Matter (111985)
Dr. Erick Iroel Heredia Carrillo is a Mexican industrial designer, academic, and researcher at UNAM, specializing in design education, digital fabrication, emerging technologies, and material culture.
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Time Zone: Asia/Tokyo