Presentation Schedule
Proactive Approach to Digital Reputation Management in Managing ESG Issues: A Case Study of Mining Industry Indonesia (MIND ID) (98421)
Session Chair: Rosa Pilipinas Francisco
Thursday, 6 November 2025 15:15
Session: Session 4
Room: Room C (4F)
Presentation Type:Oral Presentation
Issue management in the context of social media presents significant challenges, particularly for high-reputation-risk industries such as mining, which are often targeted by cyber defamation and character assassination. Organizations operating in such sectors must adopt effective strategies to manage issues proactively in the digital sphere. This case study explores the issue management approach of MIND ID, the state-owned holding company overseeing several major mining enterprises in Indonesia. The research employs qualitative methods, including in-depth interviews with four key informants and document analysis. Findings indicate that MIND ID adopts a proactive, systematic approach to issue management, focusing strategically on real-time media monitoring. This system enables the organization to detect early signs of reputational threats, resolve misinformation, and engage transparently with stakeholders before issues escalate into a full-blown crisis. MIND ID can respond swiftly and strategically to emerging concerns by continuously tracking digital conversations, reinforcing its public image and organizational legitimacy in a volatile media environment. This study contributes to the discourse on digital reputation management by highlighting the critical role of anticipatory strategies and continuous issue surveillance in high-risk sectors. It argues that in the era of heightened stakeholder scrutiny and digital interconnectivity, a proactive approach to reputation management is essential for safeguarding corporate reputation and sustaining stakeholder trust.
Authors:
Pratiwa Dyatmika, PT. Mining Industry Indonesia, Indonesia
Amirul Hazmi Hamdan, State University of Medan, Indonesia
Irwan Saputra, Kindi PR and Strategic Communications Consulting, Indonesia
About the Presenter(s)
Amirul Hazmi Hamdan, M.Pd is currently as Lecturer at State University of Medan and the Executive Director of Kindi Research.
See this presentation on the full schedule – Thursday Schedule
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