Recent advancements in artificial intelligence (AI) have extended into the social media content creation. In this context, AI serves as a tool for producing audio-visual presentations that appear 'natural'. In Indonesia, this characteristic has ultimately been utilized by an Instagram social media account, @ainusantara, to consistently displays AI-based content with themes that are widely known by the public. The @ainusantara account focuses on producing content featuring Indonesian myths and historical stories, spanning from the era of kingdoms (before the establishment of the Indonesian state) to the post-independence period. Regarding this, there is a more specific theme among the various topics the account presents—namely, the pacification of patriotic values. This is proven from the contents depicting the struggles of Indonesian heroes from the 15th to 17th centuries against VOC and Dutch colonial rule. This study aims to dissect the question: How are patriotic values represented in @ainusantara's content featuring stories of Indonesian heroes from that period? To address this question, the study examines three relevant posts using multimodal analysis based on Kress & van Leeuwen's framework. The research subsequently finds that @ainusantara's contents strongly convey patriotism through scenes showcasing the resilience of national heroes as they led local forces against colonial powers, as well as the fear exhibited by the colonizers in facing such resistance. In this context, AI technology successfully assists @ainusantara in presenting detailed visual elements of these scenes, manifesting the narrative flow embedded in the dialogues between subjects within the contents.

Authors:
Ardian Yuwono, Universitas Gadjah Mada, Indonesia
Faudyan Satria, Universitas Gadjah Mada, Indonesia

About the Presenter(s)
Dr. Ardian Indro Yuwono is currently an Assistant Professor of Communication and Media Studies in Department of Communication, Universitas Gadjah Mada, Indonesia

See this presentation on the full schedule – Thursday Schedule

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