This research investigates how accelerating dependency on artificial intelligence (AI) in day-to-day activities may affect cognitive functioning across four different generations—Baby Boomers (1946–1964), Generation X (1965–1979), Generation Y (1980–1994), and Generation Z (1995–2009). As AI becomes the tool for convenience, there are increasing concerns about the decline in important cognitive skills of an individual such as critical thinking, problem solving and decision making. The motive of this study is to understand the role of personality traits with reference to the Big Five model (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism) which may influence the relationship between AI and cognitive growth. The research design used is a mixed method approach with 200 participants across generations and will be administered using structured questionnaires measuring AI dependency and cognitive growth (quantitative) alongside focus group discussions with 30 individuals to share their insights on the topic(qualitative) For quantitative data analysis, the PLS-SEM model is used along with thematic analysis using NVivo software for qualitative understanding. The findings pointed out that generational differences hold a main role in determining the AI usage impact on cognitive skills depletion, in which Gen Z shows more inclination towards higher AI dependence and challenges in cognitive functioning. These findings can offer significant input for all stakeholders working on mindful usage of AI along with ensuring adequate cognitive development. The study also paves the way for more discussions on personality traits that may take a lead role in analyzing the AI impact on cognitive functioning in this age of technology.

Authors:
Saranya Thaloor, Somaiya Vidyavihar University, India

About the Presenter(s)
Dr Saranya Thaloor is currently working as Associate Professor in the Department of Mass Communication, Somaiya School of Humanities and social sciences, Somaiya Vidyavihar University, Mumbai India

Connect on Linkedin
https://www.linkedin.com/in/saranya-t-ba2098234

See this presentation on the full schedule – Thursday Schedule

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