Digital activism is a form of social movement that utilizes digital media. In this article, the researcher specifically analyzes one of the digital activisms through social media X related to the spread of social issues. This study aims to analyze how the #JulidFiSabilillah movement was developed through the @erlanishere and @greschinov accounts, and how the digital dynamics of activism in building public opinion. The method used is descriptive qualitative with primary data collection through content observation and interaction on both @erlanishere and @greschinov accounts as well as semi-structured interviews. The analysis was conducted using Vincent Mosco's political economy theory of media, focusing on aspects of commodification, spatialization, and structuration. The research findings show that the commodification of the #JulidFiSabilillah Movement is a form of mass mobilization and increases global awareness of the conflict. Spatialization, indicated by the acceleration of digital distribution through social media X and organizing digital activism, as a communication space and a means of fighting between ideologies. Meanwhile, the X social media accounts @erlanishere and @greschinov successfully led the digital activism of netizens, which had an impact on the virality of #JulidFiSabilillah and became the main form of structuring patterns in activism. This study also emphasizes the need for anticipation in interpreting its influence on external parties outside the digital community.

Authors:
Dwi Annisa Pratiwi, Universitas Gadjah Mada, Indonesia

About the Presenter(s)
Dwi Annisa Pratiwi is currently in her 2nd semester of a master's degree in communication science at Gadjah Mada University. she is interested in writing about the implementation of digital innovation.

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