Presentation Schedule
Netflix and the Future of TV (97014)
Session Chair: Dame Avelino
This presentation will be live-streamed via Zoom (Online Access)
Saturday, 8 November 2025 11:50
Session: Session 1
Room: Live-Stream Room 3
Presentation Type:Live-Stream Presentation
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The digital technology revolution has significantly transformed various industries, most notably the television industry. The emergence of Over-the-Top (OTT) platforms has reshaped content consumption patterns, disrupted traditional broadcasting models, and influenced content production and distribution strategies. Understanding how OTT services such as Netflix and Shahid are redefining the TV landscape is vital for stakeholders across the media ecosystem, particularly in regions experiencing rapid digital growth like the Middle East and North Africa (MENA). This study examines the influence of Netflix on the television industry, with a focus on industry challenges, Netflix's operational model, and its broader impact. Employing qualitative research methods, the study analyzes statistical reports and industry data related to original content viewership, financial investments, and advertising revenues. A comparative approach is used to evaluate the dynamics between OTT platforms and traditional television, specifically focusing on Saudi Arabia as a regional case study. By aligning these findings with previous studies, the research highlights significant global trends, including audience fragmentation, binge-watching habits, and the rise of personalized content recommendations. However, the study is limited by the lack of direct content analysis and the absence of user-centered qualitative data. Future research should include a deeper examination of Netflix and Shahid’s content to understand what makes them appealing, along with surveys and interviews to gather insights into user preferences and satisfaction. Such research would offer a more comprehensive understanding of the evolving digital viewing experience and the factors driving engagement in culturally diverse contexts.
Authors:
Aara Kreishan, University of Sharjah, United Arab Emirates
Connect on ResearchGate
https://www.researchgate.net/profile/Sara-Kreishan?ev=hdr_xprf
See this presentation on the full schedule – Saturday Schedule
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