Presentation Schedule
잠깐 기다리면 돌아오겠지: “Pump Up the Volume!” as Co-creation Between Virtual Idol Group PLAVE and Its Fandom PLLI (96761)
Session Chair: Dame Avelino
This presentation will be live-streamed via Zoom (Online Access)
Saturday, 8 November 2025 12:15
Session: Session 1
Room: Live-Stream Room 3
Presentation Type:Live-Stream Presentation
– click here to convert to your timezone
The song "Pump Up The Volume!" was developed and released by the South Korean virtual idol group PLAVE in 2024. This song can serve as an example of how the group underscores the human touch in their rather virtual connections, given that it is a product of a live entertainment content interaction. Apart from demonstrating their songwriting skills, this co-creative process involved fans as the group brainstormed with them. In this work-in-progress paper, we ask: what are the co-creative dynamics between PLAVE and its fandom PLLI? Guided by the tenets of digimodernism and media practice, we further explore the facets of the song as a digimodernist text and inquire how varied practices of both parties contribute creatively and pragmatically in realizing this specific text. We look into the song, the process, and all relevant interactions as a case study of co-creation, as we emphasize how PLAVE operates as a virtual group – relying on livestreams and online platforms to nurture and engage with fans, therefore providing a space for PLLI to communicate directly with them. During the song’s composition, PLAVE solicited ideas from the viewers through livechat – with fans suggesting lyrics and themes that the members can use for the demonstration. In several accounts, the group actively mentioned that they co-created the song with the fandom. By critically analyzing the texts involved in this co-creative process, we attempt in this exploratory study to understand the varying themes that would aid in realizing emerging mediated dynamics within inherently virtual instances.
Authors:
Allison Anne Atis, University of the Philippines Diliman, Philippines
Dame Avelino, Angeles University Foundation, Philippines
About the Presenter(s)
Dame Avelino teaches communication and media studies at Angeles University Foundation, Philippines.
See this presentation on the full schedule – Saturday Schedule
Conference Comments & Feedback
Place a comment using your LinkedIn profileShare this Presentation
Comments
Powered by WP LinkPress