This study investigates the role of public-private partnerships (PPPs) in the revitalization of Hakka culture in Jiadong Township, Pingtung County, Taiwan, with a particular focus on the use of visualization tools. Employing an interpretive case study methodology, the research explores how visual representations facilitate coordination among diverse stakeholders and contribute to the generation of social and economic value through collaborative processes. Data were collected through interviews with project personnel from local educational institutions and supplemented by secondary sources including photographs, concept maps, and visual renderings. The findings demonstrate that visualization significantly supports critical phases of PPP development—namely visioning, cultural action, and resource mobilization—by promoting shared understanding, aligning stakeholder objectives, and enhancing the co-creation of value. This study advances theoretical understanding of the mechanisms by which visualization underpins cross-sector collaboration and provides practical implications for policymakers and practitioners engaged in cultural heritage revitalization initiatives.

Authors:
Chih-Hao Tsai, Cheng Shiu Universty, Taiwan
Chih-Fang Chiu, National Kaohsiung University of Hospitality and Tourism, Taiwan

About the Presenter(s)
Chih-Fang Chiu is an Assistant Research Fellow at the National Kaohsiung University of Hospitality and Tourism, Taiwan.

See this presentation on the full schedule – Tuesday Schedule

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