Presentation Schedule
Designing a Work-study Programme for Working Journalists (96108)
Session Chair: Cebisa Khwebulana
Friday, 7 November 2025 10:55
Session: Session 2
Room: Room G (4F)
Presentation Type:Oral Presentation
The rise of digital platforms and social media has significantly reshaped the skill set required of journalists. This presentation explores how journalism education has evolved to meet these changes and identifies the key competencies needed for journalists to succeed in today’s media landscape. Drawing on in-depth interviews with media employers and an analysis of job advertisements, this study highlights the skills and attributes most sought after in hiring practices. Additionally, it incorporates insights from the Skills Framework for Media, which categorizes essential industry competencies and emerging skills critical for media professionals. Based on these findings, the presentation proposes a work-study degree programme designed for full-time journalists seeking to enhance their qualifications while maintaining their careers. This part-time programme integrates academic learning with on-the-job training, addressing both the theoretical and practical needs of journalists. By aligning the curriculum with industry demands, the programme ensures that graduates are equipped with the up-to-date skills necessary to thrive in a rapidly changing media environment. The presentation will discuss the challenges and opportunities in designing such a programme and offer insights into how journalism education can better respond to evolving professional needs.
Authors:
Wei Sun Leong, Singapore University of Social Sciences, Singapore
About the Presenter(s)
Dr. Sunny Leong is the Head of Work-Study Programmes at Singapore University of Social Sciences.
See this presentation on the full schedule – Friday Schedule
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