Television is a powerful medium that shapes and reflects societal norms, including gender perceptions. In Karnataka, Kannada television programs play a significant role in influencing cultural attitudes towards gender roles. This study examines gender roles in Kannada television through content analysis and interviews, focusing on the representation of men and women in popular shows such as Bigg Boss Kannada, Sa Re Ga Ma Pa Kannada, and serials like MuddhaMandaram and Radha Kalyana. The content analysis investigates recurring gender stereotypes, exploring how these portrayals either reinforce or challenge societal norms. The findings highlight the persistence of traditional gender roles, with women often depicted in passive, domestic roles and men shown as authoritative, active figures. To complement the content analysis, interviews were conducted with millennials and Gen Z viewers to explore their awareness of these portrayals and how they perceive their impact on societal perceptions of gender. The interviews reveal a growing consciousness of gender inequality among younger audiences, with many expressing a preference for more balanced and progressive representations in media. This research emphasizes the importance of diversifying gender portrayals in Kannada television to align with shifting societal values and promote gender equality.This demographic shows a growing awareness of gender inequality and expresses a preference for more progressive, balanced representations in media. The paper discusses the implications of these evolving perceptions, highlighting the need for more diverse and equitable representations in Kannada television to better align with changing societal values.

Authors:
Supriya M, Dalai Lama Institute for Higher Education, India

About the Presenter(s)
Dr. Supriya M. is a passionate media educator and researcher.. Currently, working in the Dalai Lama Institute for Higher Education (DLIHE) in Bengaluru, Karnataka state, India as an Assistant Professor.

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