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Representation and Othering of Domestic Female Migrant Workers on Social Media: A Case Study on Taiwanese Employers’ Facebook Group (94735)

Session Information: MediAsia2025 | Critical Cultural Studies in Gender and Communication
Session Chair: Samriddhi Nandi

Friday, 7 November 2025 09:25
Session: Session 1
Room: Room B (4F)
Presentation Type:Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

This research delved upon the current representation and othering phenomenon of domestic migrant workers (DMWs) by social media users in an open Taiwanese Facebook group-[I am an employer] Migrant Employers Exchange Forum (MEEF, 【我是雇主】移工雇主交流園地). By adopting a mixed method approach containing slightly the techniques from content analysis to decipher coding categories and the connotation from textual analysis to analyze the chosen texts. By also referring to the research framework of Ladegaard (2022), this research presented to the academia with a refined research framework in which both topics discussed and representation strategies used by potential or current employers of DMWs in this group were displayed. One of the most significant findings of this research can be attributed to the intersectionality between different strategies that were adopted by users in a single post or thread, which is something that past research has failed to present. The intersectional characteristic of the discourse also implied that important players such as gender, sexuality, race, and capital in the realm of DMWs were often intertwined and inseparable from each other when this kind of discourse was built.

Authors:
Hsiaochi Kao, National Chengchi University, Taiwan
Tingyu Kang, National Chengchi University, Taiwan


About the Presenter(s)
Hsiaochi Kao was a graduate student who just graduated from the international Master's Program in International Communication Studeis (IMICS) at NCCU, Taipei, Taiwan.

Connect on Linkedin
https://linkedin.com/in/meryl-kao-72274b201

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Posted by James Alexander Gordon

Last updated: 2023-02-23 23:45:00