According to the World Health Organization, noncommunicable diseases (NCDs) are one of the leading causes of deaths of Thais in the past decade. Approximately 17 million Thais suffer from NCDs, with over 300,000 deaths per year. It is also expected that the number of deaths from NCDs in Thailand will increase every year, with the majority of deaths occurring before the patients reach the age of 60. In addition, among NCDs, diabetes has been a major cause of deaths.
Given that unhealthy eating is a leading cause of diabetes, the ThaiHealth Foundation Promotion has implemented a communication program to encourage Thais who suffer from diabetes to change their eating habit. This communication program promotes eating based on the 2:1:1 formula, which refers to the proportion of vegetables, carbohydrate, and meat in a meal.
This study investigated the effectiveness of this communication campaign at BaanTakhun Hospital in Surathani, a province in Southern Thailand. Data were collected from 16 target patients who were individuals with diabetes under the Remission Clinic Program. The findings indicated that communication campaign : Lifestyle Intervention, together with the treatment from medical professionals, can effectively improve the treated individuals in the program (there are 27 patients who have entered remission clinic, out of 695 people receiving treatment at the hospital). The study also found that, in the future, the communication of the eating formula to Thais needs to be tailored to fit the local contexts of different parts of Thailand.

Authors:
Siripan Krasaesan, ThaiHealth Foundation Promotion, Thailand

About the Presenter(s)
Siripan Krasaesan graduated with a Doctoral Degree from the National Institute of Development Administration (NIDA), under the faculty of Communication Arts and Innovation. Currently, I serves as a Business Development Manager at ThaiHealth Academy.

Connect on Linkedin
https://www.linkedin.com/in/siripan-krasaesan-548a11125/

See this presentation on the full schedule – Thursday Schedule

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