The contents accessible through YouTube Kids are designed for children audience, who feature specific characters. Content creators need to pay attention to these characters to ensure that the messages conveyed are well-received and understood by children. Research on digital storytelling, especially in the context of game content, is still relatively scarce. This study aims to explore the elements of digital storytelling in YouTube Kids game content, particularly in game walkthroughs or guide content. The research method employed is qualitative content analysis. The selected content includes popular videos, not more than five years old, and uploaded by accounts that are specifically accessible through YouTube Kids. The results indicate that not all videos intended for children include appropriate digital storytelling elements, including those aligned with children's moral development. The use of elements in digital storytelling can vary depending on the story narrator's preferences, leading to differences between narrators. However, the consideration of the target audience should be a primary concern for narrators. While this study is preliminary, it provides insights into the digital storytelling elements in YouTube Kids content related to game walkthroughs, which can be further explored in subsequent research on the same specific topic.

Authors:
Birgitta Puspita, Universitas Atma Jaya Yogyakarta, Indonesia
Paulus Angre Edvra, Soegijapranata Catholic University, Indonesia

About the Presenter(s)
Birgitta B. Puspita, M.A. is currently lecturer in Department of Communication at Universitas Atma Jaya Yogyakarta, Indonesia. She focuses her work more on digital literacy and media usage by and for children

See this presentation on the full schedule – Thursday Schedule

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