Presentation Schedule
New Media Culture Among Vietnam’s Generation Z: Platform Affordances, Governance, and Cultural Production (112783)
Session Chair: James W.Y. Wang
Tuesday, 10 November 2026 12:35
Session: Session 1
Room: Room G (4F)
Presentation Type:Symposium Presentation
This study investigates how platform affordances and governance structures shape Generation Z’s digital participation and cultural production in Vietnam. Drawing on Affordance Theory, the research examines how specific technological features enable, constrain, and redirect youth digital practices, and how institutional governance structures condition these dynamics. The study adopts a qualitative comparative design covering the period 2021–2026. Methodologically, it combines systematic textual analysis of selected Vietnamese digital governance and cybersecurity policy documents, including Decision No. 749/QD-TTg on the National Digital Transformation Program, with comparative case studies of four major platforms: TikTok, Facebook, YouTube, and Zalo. These platforms are purposefully selected to contrast diverse modes of digital interaction, including algorithmic short-video recommendation, social networking, long-form video production and monetization, and localized communication infrastructures. The findings indicate that platform affordances foster new forms of creativity, digital entrepreneurship, and cultural exchange among Vietnamese youth, while intersecting state and platform governance mechanisms simultaneously condition content visibility and the boundaries of digital engagement. By examining the interaction among platform affordances, governance, digital participation, and cultural production, this study provides a focused framework for understanding Vietnam’s emerging digital youth culture and its implications for the creative economy and contemporary cultural identity.
Authors:
De He Chang, National Chengchi University, Taiwan
About the Presenter(s)
De He Chang is a doctoral student at National Chengchi University and a civil servant in Taiwan. His research focuses on digital governance, new media, and youth culture in Southeast Asia.
See this presentation on the full schedule – Tuesday Schedule
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