This study evaluates the impact of campus-based radio stations as agents of community development in South Africa. While the activities of some selected campus-based radio stations were briefly discussed for insight, this paper will use Forte FM, a campus-based community radio station that broadcasts from the University of Fort Hare, South Africa as a case study. The study adopts qualitative research method and to effectively have a clear understanding of the activities and impact of Forte FM, focus group discussions were conducted among selected members of the station’s radio listening club. The aim was to ascertain the views of the participants on how the station contributes to community development in Alice. Other vital issues that were critically evaluated include programming, listenership and community involvement. The findings revealed that even though Forte FM is a campus-based radio station, it engages in a broader community development initiative in Alice, where it is situated. The findings further showed that the station’s involvement of listeners in its broadcasting activities helps it to have programmes that are continuously aimed at ensuring listener and community development.

Authors:
Oluyinka Osunkunle, University of Fort Hare, South Africa

About the Presenter(s)
Prof Oluyinka Osunkunle is an Associate Professor in the Department of Communication, Faculty of Social Science and Humanities at the University of Fort Hare, Alice, South Africa.

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https://za.linkedin.com/in/oluyinka-osunkunle-a8a00930

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