Fanfiction as an Alluring Artefact Traced Through Marvel Cinematic Universe and Comics (86054)
Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation
Fanfiction is an evolving literary genre that happens in a fictional world, combining the elements of beloved characters and alternate scenarios. It is a technique of world-building with retellings of stories catered to the preferences of audience practiced in the contemporary world. In the recent times with the coming of the Marvel Comics adapting their stories on to the screen, the number of fan activities have involved a digital approach. It has taken the forms of writings and drawings on various online “notice boards” including Wattpad and Reddit. One of the earliest forms of fanfiction is oral retellings of stories which originated since the circulation of Homer’s writings. The alterations brought to the tales have been speculated to be the reason for the birth of fanfiction. These stories are circulated both online as well as in the real-world. Comic-cons and cosplays are huge part of promoting these stories as fans take the opportunity to each other in a community-like setup. With trending topics sensitised, fanfiction has expanded its horizons with the inclusion of people with different skin tones, sexualities and the differently abled. Fanfiction has helped connect users of media across the world due to its rather public nature. In applying Uses and Gratifications approach, the reactions of the users who in this context involves the audience/readers of the Marvel films/comics. With the release of these films, the multi-national corporations that own department stores by attracting consumers use strategic marketing techniques to boost their sales who are the unofficial marketing agents of this business.
Authors:
Shilpa Rupesh, Amrita Vishwa Vidyapeetham, India
Kavitharaj K, Amrita Vishwa Vidyapeetham, India
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