The swift progress of algorithmic media, driven by AI like ChatGPT, has led to optimistic projections but also significant issues with data bias, causing real-world distortions and biased representations. Much of the knowledge production in algorithmic media mirrors the preferences of capital and societal elites, complicating public understanding of its evolution and cultural impact. In particular, the prevalence of patriarchal norms in South Korean society significantly constrains women's active involvement as contributors to data production within the algorithm development process. This study delves into women's dynamic data production strategies within the context of the data society by investigating the social power dynamics within the media algorithmic network. To explore data bias during the progression of algorithmic media, with specific attention to gender bias, this study compiled news articles related to algorithmic media and feminism and undertook a textual analysis. This research reveals that mainstream media in South Korea has consistently functioned as a conduit for perpetuating and upholding a patriarchal ideological framework within the domain of social knowledge production. Specifically, concealing structural social issues and persistently emphasizing women's vulnerability can lead to distortions or obfuscation of the true nature of social problems. By comprehending social issues from multiple perspectives and engaging in equitable discussions instead of viewing them through a singular patriarchal lens, the public can objectively recognize the gender bias issue in the evolution of algorithmic media and, understanding the potential improvements achievable through structural changes, contribute to fostering a healthy media environment.

Authors:
Yining Wang, Hanyang University, South Korea

About the Presenter(s)
Yining Wang is a PhD student in Department of Media & Communication at Hanyang University (South Korea). Her primary research interests revolve around studying the intricate processes and consequences of social transformation in East Asia.

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