Facebook is one of the most influential media dynamics in modern history and it is the most popular social media platform in the world. Several years ago, Wait but Why, a popular blog revealed a pattern of user behaviors that made a post insufferable. This textual analysis uses these core ideas to ascertain ways these distinctions are at work on the platform, and how Facebook builds communities of influence. Social constructionist theory informs this study. This review suggests that the rhetoric on Facebook evolves into more than a channel for information, it is a mediated social space where original information becomes negotiated social meaning for the users. Overall, this study finds that communities of individuals are significant in identity building as per the tenets of the communities of influence model.

Authors:
William Schulte, Winthrop University, United States

About the Presenter(s)
Dr William Schulte is a University Associate Professor/Senior Lecturer at Winthrop University in United States

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